Hunger doesn’t exist in only a few neighborhoods. It doesn’t just occur among one group of people, or under one set of circumstances. Individuals facing hunger come from all communities and walks of life. They’re from all different backgrounds and they have many different needs. That’s why we’re using a variety of creative approaches to serve our hungry neighbors. And in fiscal year 2017, with your support, we launched three new tactics to connect those in need with nutritious food.
In January, at the Food Depository’s FRESH Truck produce distributions, we began distributing recipe cards that highlight specific items the clients were receiving that day.
“When we offer less-common produce like kale or tomatillos, clients are often hesitant to take it,” said Nicole Robinson, Food Depository vice president of community impact. “By offering them a recipe card, they’re more willing to try those healthy items out.”
The card includes characteristics of a certain item – kale for example. It would also include kale nutrition facts and a simple recipe such as kale slaw. As clients wait in line, they also receive a small sample of the completed recipe, which further encourages them to pick up that produce item.
“The recipe cards have been a big win,” said Emily Daniels, Food Depository manager of health and veteran programs. She’s noticed a shift in what clients are willing to take since they started receiving the cards. “We’re changing people’s minds on really healthy produce they would normally overlook.”
“We’re changing people’s minds on really healthy produce they would normally overlook.”
- Emily Daniels, Manager of Health and Veteran Programs, GCFD